Marcus Crenshaw

Founder & CEO of THE FAM Sports Agency

Marcus' Bio

Marcus Crenshaw popularly known as Coolest CEO, is an African American sports agent, serial entrepreneur and a former pro-ball player. Crenshaw specializes in athlete and brand management, developing media strategy, business consulting, and personal development.


Crenshaw is best known for maximizing deals for his clients and building companies at a fast rate and selling them at a multiple. He is recognized for establishing The Fam Sports Agency, a leading sports, entertainment, and marketing agency and founding the largest outlet for womens basketball, She Hoops Network, and selling it to media powerhouse Overtime which is funded by Amazon’s own 

Jeff Bezos, superstar Drake, and NBA superstar Kevin Durant. 


Crenshaw has worked with numerous brands and athletes to diversify their sales channels and create brand awareness programs. Within a year, he managed to sign with over  20 WNBA athletes. Under the leadership of Crenshaw, The Fam Sports Agency was listed amongst one of the  fastest growing Sports agencies in the world in Yahoo Finance. Crenshaw was nicknamed Coolest CEO by his employees because of his laid-back business acumen.


Crenshaw has been featured in several media outlets, including Yahoo Finance , Thrive Global, The Source, Business Insider, Thisis50, Rolling Out, and many others.